Meet the Founder

Many great ideas begin with frustration. For Gracie, the founder of Paige Collections, that frustration got tangled up in her hairbrush.

Like anyone who has curly hair, Gracie spent years dealing with the stress of wash days. She tried all the popular tools and routines, collecting a pile of hairbrushes that promised results but only left her with frizz, and frustration.

After years of using brushes that ignored the needs of curly hair, Gracie decided it was time for a change. She believed people with curls deserved more than just straight hair tools with new labels. They needed a brush made specifically for the unique shape of their hair. After trial and error and plenty of personal testing, she finally found the exact design that changed everything. A brush that didn't fight the curls, but worked with them.